With this simplified journey crafted by ABSLI on WhatsApp (widely used conversational app) need for better access to insurance in an underpenetrated market like India will be dealt with.Īpart from improving access, this mode of selling will also save significant time for customers, brokers, and insurance companies alike, as it largely eliminates physical documentation and verification processes.Ĭommenting on the collaboration, Kamlesh Rao, MD, and CEO, of ABSLI, said “Today the customer is increasingly becoming digital and is available on platforms like WhatsApp hence it was imperative for us to be where our customers are. It remains largely untapped by major insurance players due to complexity involved in insurance selling. India’s rural population constitutes 70% of the total population.
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